My blogging life just turned two years old! My first ever blog post was published on 23-05-2017!
Of course, that one was posted to my old (Dutch) web site (Ontsladebaas.nl). Fire The Boss is not two years old yet, heck, it isn’t even one year old. But my blogging career is.
Blogging has taught me a lot of new skills, enabling me to build up my skill stack.
Yes, the skill stack. I’ve written about this before, and boy is it amazing! In my day job, I learn a lot about businesses and data and some technical skills and about strategy.
But I do not learn about keeping a web site, managing WordPress, writing, SEO, online marketing, and all that. But I do know a fair bit on these topics. Maybe not as much as the professionals, but at least 80% more than the average Joe or Jane.
By having a blog, regularly writing articles, and trying to grow the audience, I get to learn all these new things and grow my skill stack.
Specific Things Blogging Taught Me
1 – It’s a shit load of work
Even with two years in, blogging hasn’t become any easier yet. I’m still spending a lot of time working on new articles, trying to define a strategy for the next few months, working on marketing and such.
I think I spend 6-8 hours per week on average on the blog. Less than half of that is spent on actually writing the content.
2 – Marketing is not easy
This is a direct cause for number one above. The marketing of your blog isn’t easy. Just putting the content out there for the world to discover may have worked ten years ago. But these days, the old “build it then people will read it” doesn’t work.
I have to work on my Facebook and Twitter pages (feel free to click and like/follow by the way!). Then there’s the reading and commenting on other blogs (does this count as marketing?). You’ve got reaching out to other bloggers to collaborate and grow each other’s site by guest posting.
It’s a lot of work.
3 – Other bloggers are your friends
But luckily, other bloggers are your friends. I’ve met a lot of personal finance bloggers online, spoken to dozens of them semi-personally (via chat message) and met one of them in real life (my amazing podcast co-host).
Bloggers, especially the ones blogging about personal finance and financial independence, are a rare breed in this world and tend to bond together. Even though I prefer stocks over bonds, I definitely like this bond!
Blogging is science as well as art
Writing great content is like making a piece of art. You start with a white screen. You do your magic, and it fills up with words. Not just words, but words that have a certain meaning when combined into sentences.
But blogging is also a science. Certain topics yield more traffic than others. You have to think about how Google works, to make sure you get people to find your web site and converse with you.
Because what’s the point of shouting in the air with no one to hear you? Yeah, that’s right. It might seem shallow, but I like seeing my page views go up every month. So that means I’m not only focussing on putting words onto the screen, I also put in the